Should You Do Direct Mail Marketing For Real Estate?

Pay The Bird Dog

Direct mail marketing for real estate can be tough.

I mean. You pick a target location - neighbourhood -and hope that you get some sellers. 

This is unless you purchase a list of distressed sellers that are your target market and hope that they need help or a buyer or your expertise to meet them with cash of some sorts - like a lender.

And even that can be tough because some lists might not work.. 

Some realtors base their entire career off of direct mail campaigns to get sellers and then do MLS and newspaper ads to get matched with buyers.

I think that the best long term way to get leads is to blog - do lead capture forms and rank in Google. It’s tough.

I think that the problem with direct mail marketing is that some people really don’t want to receive your flyer or envelope or letter in the mail and just throw it away.

I used to send a refrigerator magnet so that they’d remember me. I think it worked. Over the years, you accumulate enough homeowners with fridge magnets of you calling you - it’s kind of like a ranking in Google; It just accumulates and eventually you get your phone ringing - if you’re doing direct mail that is!

It’s good to become expert in your neighbourhood and direct mail is one way to do that because you get phone calls from your customers - sellers - and start to know what’s going on in the neighbourhood for prices and so forth that you can use to your advantage when running comps and becoming the true expert in your market.

Beat out other realtors and real estate investors, wholesalers or consultants hopefully and you dominate. It takes time though of repetitive messaging - but your phones can ring and you can do deals.

You can bring direct mail marketing leads to your local real estate investors association - REIA - and introduce yourself and that you have a seller to do a deal with or you can bring your sellers to Access The Flock Real Estate Marketplace and hope to get matched up with buyers in the neighbourhood or location and across the globe.

I think that direct mail can be a lucrative way to make a living in real estate. My only concern is that you are competing against other real estate investors, agents, wholesalers, and consultants for that same access to the sellers to do deals with. That means differentiation - you’ve got to differentiate your offering when you send an envelope or flyer in the mail so that you are memorable or different - especially different!

Good luck! 

Get creative and test market a small neighbourhood to get started!

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